The Longchamp Behind the Seams project at El Corte Inglés Princesa was designed to enhance customer engagement and elevate the in-store shopping experience. The goal was to showcase Longchamp’s heritage, craftsmanship, and product innovation while providing customers with an immersive and interactive way to explore the brand.

1. Longchamp Touch and Feel Look-book

• A tactile and visual resource featuring all bag models, material swatches, and an extensive selection of classic and seasonal colors.

• Helps employees better understand and communicate product details to customers.

• Includes inspirational look pages and usage guides to assist customers in making informed purchase decisions.
  

2. Interactive Scarf Display

• A video tutorial demonstrating the versatility of Longchamp scarves.

• Allows customers to experiment with styling techniques in-store.

• Bridges language barriers by offering a visual and interactive shopping experience.

This project was proudly presented at the Longchamp Flagship Store in Madrid, where the team received valuable feedback from Longchamp members, further refining the customer experience strategy.